A keyword is any word or phrase you would use when searching in the search engines.
You need to have hundreds of related keywords to be successful. The way we find lots of keywords is to research, guess and validate. These phrases, which are less frequently searched, tend to have lower competition, meaning fewer web sites are optimized for them; and high conversion, because the more specific the search term used the higher the probability they will convert into sales or leads on your web site.
Keyword research finds these phrases and expands the number of keywords to be listed in the search engine results pages. We start with your list of a couple dozen and expand it to several hundred. This allows us to increase the number of opportunities that your site will be offered as a top search result in the search engines results pages.
The result of this phase will help us determine what topics and subtopics should be included in your website and determine the correct phrases to use to make your site more searchable and indexable by the search engines.