The Competitor Research process analyzes data about your competitors’ websites. Analyzing a competitor’s site reveals how much SEO effort it will take to get your site above theirs on the search results page. This helps to determine just how extensive the SEO effort needs to be for your major keywords and then layout a successful plan to move you above your competitors on the search page without doing too little SEO or more than necessary to get you the results necessary for improvement.
Researching competitor websites can also uncover new keywords to increase visitors to your site. For any competitor’s domain, we can view keywords that rank high enough to be in the Top 20 organic search or AdWords results and this is where your site can benefit by solid SEO techniques.