Most of us are not journalists and editors; but today’s business requires us to publish. Yet we publish blogs and newsletters, just to name a few. What are good phrases? What will catch the attention of our readers?
If you are struggling for a good headline adapt one from publications such as Cosmopolitan magazine. Reader’s Digest or MSN.com who use formulaic headlines that have been proven to work again and again. MSN has a head line “7 ADHD truths you may not know”. Replacing “ADHD” with your product name would give an instantly compelling headline.