SEO Website Project Planning Process

The Competitor Research process analyzes data about your competitors' websites. Analyzing a competitor’s site reveals how much SEO effort it will take to get your site above theirs on the search results page.  This helps to determine just how extensive the SEO effort needs to be for your major keywords and then layout a successful plan to move you above your competitors on the search page without doing too little SEO or more than necessary to get you the results necessary for improvement. Researching competitor websites can also uncover new keywords to increase visitors to your site. For any competitor’s domain, we can view keywords that rank high enough to be in the Top 20 organic search or AdWords results and this is where your site can benefit by solid SEO techniques.

A keyword is any word or phrase you would use when searching in the search engines. You need to have hundreds of related keywords to be successful.  The way we find lots of keywords is to research, guess and validate.  These phrases, which are less frequently searched, tend to have lower competition, meaning fewer web sites are optimized for them; and high conversion, because the more specific the search term used the higher the probability they will convert into sales or leads on your web site. Keyword research finds these phrases and expands the number of keywords to be listed in the search engine results pages.  We start with your list of a couple dozen and expand it to several hundred. This allows us to increase the number of opportunities that your site will be offered as a top search result in the search engines results pages. The result of this phase will help us determine what topics and subtopics should be included in your website and determine the correct phrases to use to make your site more searchable and indexable by the search engines.

It's likely that you will have to choose just how large the scope of your project is. During this process the features necessary will be addressed and the scope of the full project will be defined.

A site map during project development sketches out the hierarchy of your new site. This process will flush out what is in the scope of the project and may identify the next phase of a site development if the project budget cannot include everything you may want.  But looking at your full online opportunities and then scaling back means that your future design will be easier to add because it's been identified and planned for.

Now that the scope of the project has been defined, we can prepare three site layouts for you to choose from.  Costs can be saved in this phase if an available template can be used from our premium theme company http://www.studiopress.com/themes

Website architecture and coding along with graphic design.  The functional aspects of the website are implemented.  The conclusion of this process will be the skeleton upon which your content will be added.  The menu navigation and graphical components will be viewable.

Writing interesting and compelling content to engage your readers as well as add the SEO factors necessary in the page content is imperative for good SEO and reader engagement. This phase of the project begins content creation. The content is a collaborative effort between marketing, engineers or company owners and SEO experts. Social Media pages and profiles are created at this time as well.

Further SEO activities include plugins and other SEO work that is not viewable by looking at the website. These are added behind the visual site. Tracking where visitors come from, their keywords and site engagement is all done by adding analytics tracking to the website.  Creating actionable report templates adds custom reporting as it relates to your specific business goals.

Building an online presence with Facebook, LinkedIn, Youtube, Google + is not only about visitor engagement but a measurement of site viability and popularity by the search engines.  Your website is the hub of this activity and proper functionality within the website through the use of Wordpress Plugins increases your productivity.

Offpage website optimization includes finding websites which complement your website business and developing links and relationships between them. With Off-Page SEO, backlinks (links that lead back to a particular webpage), social media, press releases, posting on forums, guest blogging and other techniques are used to increase your traffic and website authority.

Before you can evaluate you have to know how your website is being used and how people find your website. We use tools and reports which tell use how much traffic comes to your website, which keywords they use and which pages they view. We also show you where your keywords are ranking on the search results pages. With this information, we can make changes to page content to further improve the page searchability in the search engines.

Once areas of improvement are identified, an improvement plan and action steps are determined to have continual improvement. This may also include adding new online marketing activities as new ways of using the web a invented. Examples of resent changes include the use of mobile smart phones to search and visit websites, Facebook ads and Google +. Developing an improvement plan and then implementing it with site metrics in mind is essential in receiving the value that SEO can provide.