You have heard this before: “Use your keywords when you write your web content”. But what are your keywords? Probably not what you think they are. Most business owners know their product terminology better than they should when it comes to search marketing. To have a highly visited website (loads of traffic), you must know the popular search terms used through your sales pipeline.
To find your keywords, take out two pieces of paper and label one” research” and the other “buy”. Write down ten phrases a searcher would use to research their problem as it relates to your company. Next write down ten phrases someone would use to find your product or service when they are ready to purchase. When a prospect moves from research to buy they are more educated and know what they are looking for and their search terms reflect this.
You’ll want to test these words by doing a search yourself and see if your competitors are listed on the search results pages. If they are, you likely have some good keywords. Now you can begin to write content to get search visibility when they research and when they are ready to buy