Client wanted to increase the amount of traffic to her site and sought services to accomplish this.
Upon site evaluation, it was determined that to modify the existing site would not generate the results to negate the investment. The old coding style would mean many hours for implementation. Include files were not used for menus and each page was built with tables. In addition it was hard to navigate and find the information for each area of services.
Missing from the site were:
Resume writing service.
The ability to offer RSS feeds to blog sites and other websites who were already posting her writing from word documents and getting site credit for client’s work.
Over 100 articles on job and career topics
2 television interviews
Many good quizzes on the subject of job growth and career
Class offerings and descriptions
A new site was suggested which would be easier to modify and add content, include all the articles already written and make it easy for client to create content for her own site and make it available to other websites for posting.
Scope of the full project was too large for the budget so some items were scaled back but can be added in the future. See site suggestions below to clarify these opportunities.
The project included
Site move to new hosting company, email addresses created
Specification and design
DVD rip and online video creation of two TV appearances
online order of ebooks
over 250 pages of content
Rotating graphic and text to highlight ebooks
rotating banner to advertise the quizzes
A custom template was designed with a wordpress designer
Ebooks were regenerated as pdf files for download after sale.
250 pages of content, video, and RSS feed
SEO techniques were used to name the categories, many of the page titles and descriptions.
Prior site page names were redirected to the new pages so searchers would not receive a 404 page not found
301 redirects were used to move the google ranking to the new pages.
Pages which would reduce the google value were assigned a no-follow command.
Each of the 4 major areas of services have their own landing page so they can be targeted for optimization based on the individual service (resume writing, job skills, career coaching, outplacement).
Video and quizzes were added to the site in order to be used as link bait to other sites. In bound links are a very important part in search ranking and providing interesting content provides link bait. Another area added to the site is the listing of “articles”. These articles provide content for the visitor as well as content for the search engines.
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Rewrite content to be more specific of the services performed and what the benefits are for the person who works with you. What do you provide that other’s don’t.
Rewrite home page topics to summarize the service and specifically include keyword phrases.
Review all the text, yes 252 pages worth. Make sure topic and first paragraph and last paragraph use keywords related to the subject area. Reduce the amount of text.
Complete graphic book covers for each book and write a compelling summary of the book. Each highlighted book on the front cover would. Provide first chapter download with ability to buy
Each quiz should link to and suggest the articles and ebooks related to the quiz.
Make quizzes interactive and give person their score, then make suggestions on what they can do to improve their situation. Take email and offer to send them a solution. This will generate a mailing list for followup of the ebooks.
Find online magazines and blogs to redistribute your content.
Get inbound links using the articles and quizzes. Make it easy for them to link by have the link url and text already written for them to put in their website.
Upload resume for free evaluation.
Every page should have a unique meta title, meta description and meta keywords. Only the main pages have that now.
Add cross linking for internal links within the site.
Include cloud tag specific to each of the 4 business areas.
Inbound links increase site ranking, use the quizzes and articles to get links from other sites.
Pay to be included in yahoo ($199 a year)
To get a local listing on the map you will need a local business address