One of the lesser known features the search engines (SE) offer is webmaster tools for Google, MSN and Yahoo. Webmaster tools provide you with statistics, diagnostics and management of the SE indexing of your website, including sitemap submission and reporting. Webmasters can use the Sitemaps Submission feature to almost instantly place newly created pages on their site into the search index. This is a XML file that is uploaded to the SE webmaster tools as the new pages are added on your { Read More }
Creating Interesting Titles for your Newsletter and Blog
Most of us are not journalists and editors; but today’s business requires us to publish. Yet we publish blogs and newsletters, just to name a few. What are good phrases? What will catch the attention of our readers? If you are struggling for a good headline adapt one from publications such as Cosmopolitan magazine. Reader’s Digest or MSN.com who use formulaic headlines that have been proven to work again and again. MSN has a head line “7 ADHD truths you may not know”. Replacing “ADHD” { Read More }
The Sales Pipeline for Keywords
You have heard this before: “Use your keywords when you write your web content”. But what are your keywords? Probably not what you think they are. Most business owners know their product terminology better than they should when it comes to search marketing. To have a highly visited website (loads of traffic), you must know the popular search terms used through your sales pipeline. To find your keywords, take out two pieces of paper and label one” research” and the other “buy”. Write { Read More }