Most of us are not journalists and editors; but today’s business requires us to publish.  Yet we publish blogs and newsletters, just to name a few.  What are good phrases?  What will catch the attention of our readers?

If you are struggling for a good headline adapt one from publications such as Cosmopolitan magazine.  Reader’s Digest or MSN.com who use formulaic headlines that have been proven to work again and again.  MSN has a head line “7 ADHD truths you may not   know”.  Replacing “ADHD” with your product name would give an instantly compelling headline.