The URL is the file name for the web page and is displayed in the web browser window. This is an example from my website: http://be-found.net/seo-tools/, and http://be-found.net/search-marketing-expert/ . Those URLs would be considered search friendly.
These would be considered unfriendly URLs: http://www.stuffkidslike.com/cgi-bin/category.cgi?category=melissa__doug and http://www.etsy.com/view_listing.php?listing_id=25929346. The data after the domain name is called a query string., the string of information tacked onto the end of a URL after a question mark.
One of the basic best practices of SEO are search friendly URLs.
To be “search friendly” the URL should contain keywords for the page you are optimizing. Additionally you should hyphenate your keywords. A massage therapist site may have a page on neck massage. A good URL would be yourdomainname.com/massage/neck-massage.html,
Go to your website and see what your URLs are. If you don’t use keywords, it would be worth changing them and if you see query strings you most definitely want to implement a strategy to change those. Be-Found can help you if you don’t have someone on your team knowledgeable with URL rewrites. Call today for a site evaluation.
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