Be Found, under the direction of Lou Anne McKeefery, provides search marketing expertise to small and medium sized companies for a wide range of services from site design considerations to site modifications needed to increase their website’s search rankings as well as implementing a solid web analytics system in order to accurately determine advertising ROI.
For more than ten years, the founder of Be Found has been a successful web entrepreneur. As the founder of SimpliFun Studios, she created the first printable, direct-to-customer, customizable party products with e-commerce sales and automated delivery. With very few sites on the web in 1995, high search rankings were not as difficult as they are now. Keywords and a bit of good text were enough to achieve high rankings. As competition on the web rose and the search engines became more sophisticated, a solid knowledge of SEO is necessary to achieve high natural rankings with the search engines.
Ms. McKeefery took on the challenge of gaining in-depth knowledge in Search Engine Marketing (SEO/SEM) and web development to increase traffic to her own site, SimpliFun.com. Inbound link traffic and on page Search Engine Optimization became an important online business strategy requiring more and more specific and actionable information requiring a solid understanding of web analytics systems.