As more and more consumers make searching for discounts a part of their shopping routine either you or your competitor will reap the rewards for your one time effort. This new customer may not find you because you have a coupon or discount code but rather choose to finalize their purchase with your company because you offer a discount. Just how big is this marketing opportunity? From 2007 to 2008 online coupon usage grew by more than 130%. The savings from online coupons reached more than … [Read more...]